Out to Eat
Dawn Allison and her family were looking for a good place to eat. To do this, she decided to log onto one of her favorite websites, and one she frequented often for advice on local eateries wherever she found herself. The website was TripAdvisor.com, a site which provides hotel and restaurant reviews, accommodation bookings, and consumer feedback.
TripAdvisor also includes a number of interactive travel forums which foster communication and open discussion amongst its users, consumers of all kinds, from every walk of life. The website was actually one of the first adopters of user-generated content. They built a community to inform one another, and that worked well for a number of years after its inception. On this day however, the website would lead Dawn astray…